Market well, market now. It still amazes me to see that most people treat marketing as some kind of academic set of rules and processes that have been laid out on a sacred document, never to be changed for all of eternity. Enroll yourself on any online marketing course and you’ll quickly see what I’m […]

What do you do? Or better yet, what does your company do? No, seriously. Try and say it out loud in 1 or 2 sentences without boring yourself to death. Go on, try it. There’s no hurry. Just take a moment and say it out loud to yourself. Unless you’re in a public place – […]

Human beings have an incredible gift that almost no other animal has. We lie. Just as soon as we learn to talk, we also learn that we can tell lies so that we’re slightly better off than we would have been had we told the truth. I have literally seen 2 year old babies lie […]